// Work
Work you can open.
Two client builds that are live today, and the agent system I run my own practice on. The design leadership work from Dollar General and Swimlane lives on my portfolio.
01 · Subsurface Water Storage · Parker, Colorado · 2026
Brand and website, live in about three weeks.
A water storage company with a placeholder page became a brand and a full site that explains a hard idea in plain words. Every account sits in the client's name.
02 · Holly Hills Bible Church · Denver, Colorado · 2026
A 40-year sermon archive, now a teaching library the church owns.
A new brand and website, 18,610 old records moved and cleaned, and a searchable library of 4,600+ messages that agents keep current every night.
03 · Built for my own practice · The Morning Scan Desk
Hundreds of listings a week, two minutes of decisions a morning.
Scheduled agents read 18 sources every weekday and stop at three points where only I decide. The same pattern I bring to client work.
See how the work moves106
weekday scans since February
450+
listings tracked
63%
screened by rules, reasons kept
~2 min
of my attention a morning
// Design leadership
Before Ellev8: teams, systems, and scale.
Full case studies at jdmcculley.com/ux12M+
monthly users under my design lead, up from 5M, with a design team that grew to eight and ended at five, reporting to the CDO.
Dollar General, Fortune 500, 2022 to 2026
113
screens shipped in six weeks. 75K lockouts prevented.
Dollar General, auth rescue
130%+
engagement recovered. Six screens down to one.
Dollar General, Wallet
A to C
first design hire, Series A through C. A 100+ component design system.
Swimlane, 2016 to 2022
Dollar General work was done through Agilitee and is shown here as track record, not as Ellev8 client work.
Have something like this in mind?
Every engagement starts with Scope: two weeks, a fixed fee, credited if you proceed.