// Scope · the way in
Two weeks to a fixed price.
Every engagement starts here, because I won't fix a price on a problem I haven't seen. Two weeks, paid, credited if you proceed.
What it is
I read your material and talk with you and the two or three people who matter. The agents do the research and the synthesis. It ends in a written recommendation and a statement of work.
What it costs
A fixed fee, stated before you say yes. If you proceed, the full fee is credited to the engagement. If you don't, you keep the recommendation and owe nothing more.
How long
Two weeks, kickoff to written recommendation.
What happens after
For a founder, the rung that fits, usually the brand and the site. For a business owner, the site or the back-office tools. For a product team, Lead. The statement of work prices it and fixes it. Or nothing, and the document is yours.
// How engagements are structured
No rate card. Here is the logic.
The model, the cadence, the minimum, and the exit for every engagement. The price is set in Scope and fixed before work starts.
| Engagement | Model | Cadence | Minimum | Exit |
|---|---|---|---|---|
| ScopeEveryone | Fixed fee, credited if you proceed | Two weeks | The two weeks | A written recommendation and statement of work, yours either way |
| Brand and websiteFounders | Fixed scope | Date set in Scope. Most recent: about three weeks | One scope | Site shipped and hosted. Yours to take anytime |
| Each later rungFounders | Fixed scope per rung | Weeks set in Scope | One rung | That rung shipped, files yours |
| Product or field softwareFounders | Fixed scope | Roughly 6 to 10 weeks to a working prototype | One scope | Prototype delivered in your own code account |
| CaptureFounders | Fixed build | Weeks set in Scope | The build | A system running on your material. Optional retainer |
| Website rebuild or repairBusiness owners | Fixed scope | Weeks set in Scope | One scope | Site shipped and hosted. Yours to take anytime |
| Back-office toolsBusiness owners | Fixed build | Weeks set in Scope | The build | Tools running on your process, hosted by me, yours to take anytime. Optional retainer |
| CareBusiness owners | Monthly retainer | Updates, security, small changes | Three months | Month to month after, a month’s notice |
| Lead, EmbeddedProduct teams | Monthly retainer | 2 to 3 days a week | Three months | Month to month after, a month’s notice |
| Lead, InterimProduct teams | Fixed term | 3 to 6 months | The term | Your full-time leader hired, with my help |
// Start
Tell me the problem.
A few sentences is enough. I read every one myself.
Most recent founder build: Subsurface Water Storage, brand and full website, live in about three weeks.
Most recent seat: Dollar General, 12M+ monthly users, with a design team that grew to eight and ended at five, reporting to the CDO.
